How to monetize your niche website

OK, so you’ve got your niche website all set up and now you’re looking to monetize it. Before you start running amok placing banner ads everywhere, let’s take a look at some strategic and effective placement methods, along with some ways to market highly targeted products and services.

At this point we will assume that you have;

  1. your own AdSense publisher ID from the big G;
  2. an Amazon Associates affiliate program ID; and
  3. a ClickBank affiliate account nickname.

We also recommend Big Crumbs for referring specific URLs from popular online retailers. This will give you a lot of flexibility in targeting your niche with highly relevant, commission earning advertisements.

Step 1 – Install the definitive AdSense plugin for WordPress: Quick AdSense

Quick AdSense is golden. It allows you to place multiple AdSense banners and links directly into each post without having to edit them. It’s a huge time saver, and it keeps your blog looking nice and consistent.

Have you ever noticed how many blog and news websites just randomly drop in an ad part-way through an article? I did it just then, and this a great way to achieve clicks. Your readers are already interested in your page if they’ve made it this far, and horizontal links like these provide highly relevant contextual keywords that your users are more likely to click.

So, when using the Quick AdSense plug-in, consider how long your articles and blog posts are, and do not overuse banners (within your posts). You’ll have plenty of room for those in your sidebar and widgets. Also, if you’re a noob at niching, remember not to place any more than three (3) AdSense advertisements on a visible page (you’ll get banned from the program if you do). And, if you’ve just created a new AdSense ad, it can take up to 15 minutes for it to properly display on your web page.

Step 2 – Using plain text widgets, install banners into your sidebar

In your WordPress dashboard, under Appearance, select the Widgets option. Then, by placing text widgets into your sidebar, you can paste your banner advertising links so that they will appear on almost every page. Get rid of any default meta links that WordPress, or your theme, has placed there, because they aren’t monetized!

In the niche websites we provide to our subscribers, the sidebar is usually arranged in the following format (but this can vary from niche to niche):

  • Sidebar top
    • Text widget (fits 300 x 250 medium rectangle banner)
    • Recent posts widget (optional)
    • Text widget (fits 300 x 250 medium rectangle banner)
    • Text widget (optional, for displaying a YouTube video)
  • Sidebar bottom left
    • Text widget (fits (160 x 600 wide skyscraper banner)
  • Sidebar bottom right
    • Text widget (fits 120 x 600 skyscraper banner)

You simply need to insert your code into each text widget to create an advertisement. Not all of your ads should be from AdSense. You’ll want to insert some ClickBank or Big Crumbs affiliate marketing material that is targeted to your niche readers.

Step 3 – Your very own Amazon store

The final way to cash in is to earn commission on Amazon sales initiated from your website. By having a ‘store’ menu option, users can shop on your website like they would on any other ecommerce website. All you have to do is find relevant products to display, or spend a little time creating an aStore. I won’t go into detail about how to do this here, because the Amazon Associates program already deals with this in great detail. The moral of the story is; spend a little time on this so you market the right kind of products to your visitors.

Here’s one of our for-purchase niches to view as an example: Hair Loss